Chief Marketing Officer (CMO)
Own PlanIt's story and how people find it.
Leadership · remote · Remote (anywhere) · 6-10 hrs / week · 6+ months, ongoing · 1 opening
Lead brand, positioning and growth for PlanIt. You decide who we talk to, what we say and where, then build a small team to execute it.
What you will do
- Define brand voice, positioning and the launch plan
- Set channel strategy (LinkedIn, TikTok, Instagram, communities, SEO)
- Lead the social, content and campus ambassador leads
- Track what works and double down
- Represent PlanIt publicly
What we are looking for
- Proven marketing, growth or social media results (any scale)
- Strong writing and storytelling
- Data-minded: you measure what you do
Nice to have
- Experience marketing a software product
- Video, design or SEO skills
Perks
- A leadership title you can list on LinkedIn
- Build and lead a volunteer team from day one
- Priority consideration for any future revenue share (agreed in writing, never guaranteed)
- LinkedIn recommendation and reference letter for people who deliver
Compensation
Unpaid volunteer role. If PlanIt earns revenue in the future, contributors may be offered a share, to be agreed in writing. Nothing is guaranteed.